According to eMarketer, after a 3.4 percent dip in spending in 2009, online ad revenue in 2010 will jump 10.8 percent to $25.1 billion. The following year looks nearly as strong, as the researcher is predicting growth of 8.4 percent, bringing total spending to $27.2 billion. That won’t hold true for media in general, says Geoff Ramsey, CEO of eMarketer, meaning that digital dollars are likely to grow at the expense of other sectors like TV and print.
Similarly, PricewaterhouseCoopers is forecasting 9.8 percent growth in spending on the Internet, with revenue netting out at $25.2 billion. “We’re still very keen on our numbers,” says PwC partner Russ Sapienza.
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Media Outlook 2011: Digital
Image via Wikipedia65% of Facebook users only access the site when they’re not at work or school – typically meaning early morning or evening. That means that if you’re making social media only a part of a 9 to 5 work day, you might be missing out on connecting with consumers during the times they’re likely to be online.
So – you’ve set up a Facebook public profile for yourself, your brand or your company, and you’re starting to post content. Now what?
The ins and outs of using Twitter for small business growth: Why Twitter Is a Big Win for Small Businesses
Image via CrunchBaseDo you really need to hire designers or skilled programmers who understand the ins-and-outs of Facebook APIs in order to build interactive and beautiful fan pages? Well, the answer is no. Read more: How to Create Custom Facebook Pages [Tutorial]
Research conducted by comScore shows that 69 percent of consumers are more likely to use a local business if it has information available on a social networking site: Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social Media | ClickZ
