From real-time customer service to reputation management and competitive intelligence, B2B marketers are quickly discovering the powerful and versatile effects of social media. With interactive marketing forecasts projecting social media spend to outpace all other types of online marketing at a compound annual growth rate of 34% from 2009 to 2014,1 and research indicating 86% of B2B firms use social media,2 it‟s clear social media has become a key component of any online marketing program.
Read More: Top Social Media Tools -BUSINESSCOM
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