Start with a concise brief that details business objectives and do some initial prep work to help keep the work focused and on track. Check current site and campaign performance, do your competitive research and test your assumptions about your audience demographics by confirming their media, device, channel, property, and other consumption preferences through research tools starting first with your own site stats. Develop a persona that describes your best customers. You are now armed with information that should help guide your strategy.
Read More: Playing 20 Questions With Your Digital Strategy | ClickZ
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