The two most coveted currencies in social media are Twitter followers and Facebook fans. Twitter is easy: get really famous or provide informative links and grind out the tweets. Facebook is more difficult because “liking” a page has more serious consequences than “following” someone on Twitter. Specifically, when people “like” a page, they are automatically telling their friends that they like your page, and they are also increasing the volume of updates on their walls. Read more:
The Only Sure Thing in Social Media : The World :: American Express OPEN Forum
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