Many small business owners are either too busy for social media, or they don’t truly understand Facebook, Foursquare, or Twitter. So they choose to delegate these tools to interns or specialists. This may not always be in the best interest of the company.
I’m not a social media expert. Far from it. I haven’t ousted any mayors yet, and probably won’t anytime soon. But I am a small business owner and entrepreneur who truly embraces the unique opportunity that social media offers. Nothing else gives me such a direct way to “talk” with my clients and community on a daily basis. And people are what brought me into business in the first place.
Over the past few years, I’ve made it a point to explore and understand the social web around me. And while I’ll be the first to admit there’s a lot left to learn, here are a few key lessons I’ve discovered so far.
Read More: Social Media for Small Businesses: 6 Effective Strategies
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