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10 Ways to Deal With Upset Customers

How are you responding to upset customers? No matter what you sell or what industry you’re in, you’re going to experience negative word of mouth.

You know, those customers who are expressing their complaints on social media.

It just happens. Things break, problems come up and employees have bad days. But it’s how you handle it that separates you from everyone else.

Remember: Negative word of mouth is an opportunity.

A great response strategy can convert angry and upset customers into loyal, raving fans. The rule of thumb is that while unhappy customers talk to 5 people, formerly unhappy customers you win back talk to 10.

So get out there and embrace the negativity. Start responding. Here are 10 steps you can take to stop the negative, earn new fans and generate a ton of respect.

10 Ways to Deal With Upset Customers Using Social Media | Social Media Examiner
By Andy Sernovitz

How To Use Pinterest - It's Simple!

Pinterest is gaining momentum among the twenty- and thirty-something crowd. Need a smiple guide to use it? Catch this article from USA Today, which I posted on Pinterest of course!

Source: usatoday.com via Mary on Pinterest

How To Get More Comments On Facebook

Many people who manage a Facebook Business Page tend to only think about posting news, press releases and blog posts to that page. These are of course important updates but it’s sometimes good to have a little fun with your fans too. This is a simple tip on how to get more comments on Facebook that anyone can apply to their page: How To Get More Comments On Facebook

7 Killer Apps For Building Custom Tabs On Facebook

With such a great variety of Facebook page applications out there, it’s become even harder to find a suitable application that matches your business or personal goals.

Here’s a look at seven popular tools for adding miniature applications, or tabs, to pages on the social network, as reported on Mashable and written by their Guest writer Lynn Marie Hope runs Host FB.

Static HTML

Installation

1. Go to the Static FBML application.
2. Click the blue box labeled “Add Static HTML to a Page”
3. Choose the page the app to be added to and click “Add Static HTML: iframe tabs”
4. Once done, you will be taken to your Fan Page. Find new tab marked with a star, and click on it
5. Input content into fan and non-fan view using regular text or custom HTML (preferred)

Pros

- Recognizes HTML/CSS/Java Script and highlights the tags
- It’s good for pre-made coded templates

Cons

- Doesn’t host images, styles, media files (you’ll need to host supplementary files at your place)
- Requires HTML/CSS knowledge

Pricing

Free!

Summary

It took me few minutes to play around with the app and understand how it works. This is a nice freebie as long as you are pro in HTML/CSS or have a pre-made template. Is useless for a beginner.

TabFusion

Installation

1. Go to TabFusion‘s page and and click “Enter”
2. On the upper right, click “Sign in with Facebook”, Allow the app to communicate with your Facebook account
3. You’re on Dashboard: Click “Design” then “Website”
4. Choose tab icon, then go to TabMaker
5. Click “Enter TabMaker” and start editing my page
6. And now trouble begins… I’m lost and cannot publish my app. Need help!

Pros

I had no chance to see any. Share your experiences in the comments section, please.

Cons

- Process is too long and complicated
- Lack of editing tools and features

Pricing

Basic apps are free

Summary

Though the basic apps (such as website, music, etc) are free, the installation process os quite unfriendly. The price actually explains the quality. I couldn’t finish mine app.

TabSite

Installation

1. Go to the TabSite page and hit “Connect with Facebook”
2. Connect an app to Facebook by clicking Allow
3. Complete the registration form
4. Select Facebook Page and Level
5. Choose the name of the tab from the list and hit “Create Tab”
6. Click “Okay” to access page builder interface and start building the page

Pros

- Great number of add-ons such as forms, widgets
- Drag and drop management
- WYSIWYG text editor and custom HTML area

Cons

- Takes six steps to get to actual page builder
- Complicated and a bit unfriendly interface for a beginner
- Most features require Pro level

Pricing

Free: One page with branding
Bronze: $5 monthly, or $50 yearly
Silver: $10 monthly or $100 yearly
Gold: $15 monthly or $150 yearly

Summary

There are plenty of widgets available, but most are available with paid accounts only. The tab builder interface is equipped with a ruler grid, image library, pus layers and templates management. Unlike the usual click-to-upload feature, these guys a implemented drag-to-upload which made the editing process a bit busy and uncomfortable.

WelcomeTab

Installation

1. Go to the WelcomeTab page and hit “Activate this App”
2. Connect SocialAppsHQ to your Facebook account
3. Complete the registration form
4. Click “Connect with Facebook” and Allow the actual Welcome tab app to be connected
5. Choose a plan. Tried clicking “Free trial” few times with no luck? Basic plan costs $0.99.
6. Choose a page to connect app to. Again, this is where it keeps asking about payment, even if I choose Free

I guess it’s not my day, cause I’ve got no credit card with me to try this app. So, based on this two-minute overview, I can say the following.

Pros

I had no chance to test all handy features declared by developers. No free trial? I wasn’t prepared to pay (even 99 cents) for a try.

Cons

- Invalid free trial
- Takes 6 steps (at least) to get to actual builder
- The actual app page on Facebook looks unprofessional with 40% of the page being cut off

Pricing

Free trial (we’re not completely sure it’s working properly, however)
Starter: 99 cents a month
Standard: $9.99 monthly
Vertical: $29.99 monthly
White label: $99.99 monthly

Summary

The application developer has stuffed this app with Like Gate support, real-time analytics, css control, WYSIWYG editor, image hosting and an option to share content and invite friends.

IWipa

Installation

1. Go to iWipa‘s page on Facebook and click “Install”
2. Choose a page and connect an app (via normal Facebook app connection interface)
3. Click on new tab on your fan page and hit “Activate”
4. You’ll be taken to your account dashboard on Iwipa to start editing
5. Edit and publish

Pros

- WYSIWYG text editor and custom HTML area
- Fan-gating
- Google Analytics
- Appearance management

Cons

- Too busy and overloaded admin interface
- Broken links happen sometimes
- Most of the options require payments
- Uniform layout for all the pages

Pricing

Free level: pretty basic
Pro level: $9.97/mo & $99,97/yr

Summary

I lost myself few times before I built a simple page. I wish this interface was more friendly and could differentiate primary and secondary options to a user. As is, the app is too overloaded and busy for a regular user. Paying a free will give you quite good tool to build a tab for Facebook page. I wish the developers could fix the interface and make it more intuitive and friendly.

Lujure

Installation

1. Go to Lujure‘s official site and register for a free trial
2. Allow the app to connect to your Facebook account by clicking standard Allow box
3. Choose a page to add the app to & input the title for new tab
4. Edit the content via editor
5. Hit publish (that’s where you will have connect app to page by clicking “Add Lujure to my page”

Pros

- Very fast interface
- Free plan offers decent number of features
- Drag-and-drop management
- Community support forum

Cons

- Building process is not completely intuitive (some actions require you to hit “Done” or “OK” twice)
- Too expensive in case you want to use its advanced features
- Requires basic graphic application knowledge to customize the images

Pricing

Free: includes or one page with Lujure branding
Consultant: $30 per month
Business: $300 per month

Summary

Lujure is really great for beginners, and users with medium HTML knowledge. The paid seem a bit expensive in comparison to other apps. Despite its price, Lujure is a great alternative to build custom iframe tab for your Facebook page. Each box is edited in a separate popup block, and you can drag and drop the boxes. Measuring rulers help organize the design, which is cool. The ”like gate” and layout templates are useful, and the installation process is smooth and painless.

PageModo

Installation

1. Go to PageModo‘s website and click “Start Now”
2. Click “allow” to enable connection between app and your Facebook account
3. Select the page to add new app to
4. You’re on the dashboard: choose the theme for your tab
5. Start building the page via editor, and publish once done

Pros

- Intuitive interface
- A number of tab icons to choose from
- Variety of themes
- WYSIWYG text editor
- Ability to customize your tab label name

Cons

- Doesn’t have HTML editor
- Free plan requires to like the PageModo fan page

Pricing

Free: One page with PageModo branding
Basic: $6.25 monthly
Pro: $13.25 monthly
Agency: $33.25/mo

Summary

Pretty nice, useful and quick tool to build a custom tab. But to my opinion, for lack of an option to input custom HTML and JavaScript code this application might be useless for people with intermediate and advanced level of coding knowledge.

Conclusion

Hopefully you now have an idea about available do-it-yourself tools for building custom iFrame tabs on Facebook. Just know that none of this applications will be able to help you if you don’t have a basic sense of style and balance. Using pre-made layouts and templates will streamline your work, but knowing how to format images, code in HTML and JavaScript and set up cascading style sheets will enable you to do more with the tab applications.

Guest writer Lynn Marie Hope runs Host FB.

7 Killer Apps For Building Custom Tabs On Facebook

Who Is an Average Facebook User?

What does it mean to be average on Facebook? On a given day, 26% of users “Like” a friend’s status, 22% comment on a friend’s status and 15% update their own status.

This infographic created by JESS3, examines engagement statistics with the world’s most popular social network.

The average user has 229 friends, of which 22% are from high school, 12% are co-workers, 9% are from college and 3% they only met once. In 2008, the average user was 33. Two years later, the average user was 38, five years older.

Compared with other social networks, Facebook users are the most engaged. Fifty-two percent visit Facebook daily, beating out others for daily visitors, such as Twitter (36%), Myspace (7%) and LinkedIn (6%).

Take a look through the data and let us know how your daily Facebook use compares with the average user.

Who Is an Average Facebook User?
Aritcle by Zoe Fox

Google+ Launches Branded Pages

Google has finally unveiled brand pages for Google+, allowing businesses and brands to join Google’s social network.

“So far Google+ has focused on connecting people with other people,” Google SVP of Social Vic Gundotra said in a blog post. “But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”

The new Google+ brand pages look similar to Google+ Profiles, except for the little square icon that designates that it’s a Page rather than a Profile. Users can add brands such as Fox News, the Dallas Cowboys and Angry Birds to their circles, check out their information and browse their photos. When users add a brand to their circles, it increases that brand’s follower count.

Read more: Google+ Launches Branded Pages