Genders Rule on Social Networks!

Statistics compiled by Brian Solis from Google Ad Planner data, indicate that men and women are not equal in their preference for social networks. While men and women use sites like LinkedIn and YouTube equally, when it comes to sites like Flickr, Facebook, Twitter, FriendFeed, MySpace and Bebo, women outnumber men. See the infographic by Information is Beautiful

There’s only one major preference for men on the social web: social news site Digg, where 64% of users are male.

What makes women more social? Let us know in the comments.

Facebook Ads Announce the Addition of "Like"

If you're familiar with the interactive thumbs up and thumbs down icons on Facebook, the ad team has announced the addition of "Like" to Facebook Ads. By clicking on the "Like" link, users are able to express themselves and share this expression with their friends. When a user likes an ad, their friends will be able to see that action in their version of the ad.

Another progressive step being taken by Facebook to provide businesses with targeted advertising and a greater ROI on their advertising investment.