Brands Need to Help Locations Develop a Voice in Social Media

Research conducted by comScore shows that 69 percent of consumers are more likely to use a local business if it has information available on a social networking site: Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social Media | ClickZ

Genders Rule on Social Networks!

Statistics compiled by Brian Solis from Google Ad Planner data, indicate that men and women are not equal in their preference for social networks. While men and women use sites like LinkedIn and YouTube equally, when it comes to sites like Flickr, Facebook, Twitter, FriendFeed, MySpace and Bebo, women outnumber men. See the infographic by Information is Beautiful

There’s only one major preference for men on the social web: social news site Digg, where 64% of users are male.

What makes women more social? Let us know in the comments.