The Value of a Liker | Facebook

"Who are “likers”? People who click the Facebook Like button are more engaged, active and connected than the average Facebook user. The average “liker” has 2.4x the amount of friends than that of a typical Facebook user. They are also more interested in exploring content they discover on Facebook -- they click on 5.3x more links to external sites than the typical Facebook user.
As publishers work to identify the best ways to reach a younger, “always on” audience, we’ve found that the average “liker” on a news site is 34, compared to the median age of a newspaper subscriber which is approximately 54 years old, as reported by the Newspaper Association of America.

What are the best ways to reach these people?

1. Implement social plugins, beginning with the Like button. When a person clicks Like, it (1) publishes a story to their friends with a link back to your site, (2) adds the article to the reader’s profile, and (3) makes the article discoverable through search on Facebook.
2. Optimize your Like button. By showing friends’ faces and placing the button near engaging content (but avoiding visual clutter with plenty of white space), clickthrough rates improve by 3-5x.
3. Publish back. Publishing engaging stories or status updates (things that are emotional, provocative, related to sporting events or even simple questions) increase on-Page engagement by 1.3-3x
4. Integrate the Activity Feed or Recommendations plugins. Highlighting most popular content on your site leads people to view more articles. Those who click on the Activity Feed plugin in particular generate 4x as many page views as the average media site viewer. Place it above the fold on your home page and at the bottom of each article for maximum engagement
5. Use the Live Stream to engage users during live events. The live stream box can serve as a way to reach your audience, facilitate sharing of your content, and get them involved in what you’re streaming, be it an interview, conference, or other type of event. This week we released new updates to the live stream.

Read more: The Value of a Liker | Facebook:

25 Tips for Killer Facebook Marketing

Getting your brand a Facebook page is like getting a shop at the prime location of the newest mall in town. Footfalls come in automatically without making much of an effort. People of all age groups, ethnicities, income groups, etc are on Facebook. So are their friends, family and acquaintances.

The chances of your marketing campaign going viral and gaining a word of mouth momentum are immense with this mammoth audience. At the same time, even a small slip will derail the campaign and people notice that too. So what are the right ways and key steps that make a marketing campaign on Facebook a success? Read more:

25 Tips for Killer Facebook Marketing

Find the Best Fall Travel Deals on the Social Web

The sweet memories of summer vacation may be fading, but that doesn’t mean travel season has to end too. In fact, fall is one of the best times to travel, as many airlines and hotels try to fill their books between the summer and winter vacation seasons.


But, with rates falling faster than the autumn leaves, how do you hone in on the hottest deals happening right now? Fortunately, there are plenty of ways the social web can help you save money on major travel expenses like airfare, lodging and car rentals.

HOW TO: Find the Best Fall Travel Deals on the Social Web

How To Create A Facebook Page Reveal Tab

Want to increase the number of fans you get each day? One way to improve your conversion of new visitors into fans is by adding a reveal tab. Learn how to actually create the reveal tab. This tutorial will effectively walk you through the process of creating a reveal tab in order to increase the conversion of new visitors into fans.

How To Create A Facebook Page Reveal Tab

10 Tips and Tricks for Your Facebook Fan Page

Facebook is one the fastest growing social media network and its users are increasing by thousands every day. Due to its vast base of users, it takes no effort to acknowledge its influence and any company will jump on the bandwagon to utilize Facebook because it allows them to boost their brands or products also in the same time engage with possible clients. It is convenient for a company to create a Facebook page, publish their profile and products however, setting up a Facebook page that receive many "likes" and a huge fan base is never an easy task.

Read more: 10 Tips & Tricks For Your Business's Facebook Fan Page http://www.hongkiat.com/blog/tips-tricks-for-your-business-facebook-fan-page/#ixzz0zkKsRMtg

Meet the New Twitter.com

An easier, faster, and richer experience. Coming soon to all users! You will now find @mentions, retweets, searches, and lists just above your timeline – creating a single, streamlined view on the left of the screen. On the right, you can see the features you’re familiar with, including whom you recently followed and who recently followed you, favorites, and Trending Topics.
Read More: Meet the new Twitter.com

The Facebookification of Twitter

Twitter is about to become a major multimedia destination, thanks to some new partners and features.

Mashable recently reported that Twitter is bringing multimedia to the stream. If you tweet a link to a video, for example, it will be embedded and play right in the Twitter stream. Twitter has “multiple partners” for the launch, including web video, live-streaming video, and video platform partners.

Bringing pictures and videos to the stream is one of the biggest changes Twitter has ever made. Instead of going off-site to watch your favorite YouTube video or livestream, you can stay on Twitter.com and browse multimedia all day long.

Read more from Mashable:




The Facebookification of Twitter

How to Create Fan-only Facebook Content

Image via Wikipedia

This article from Social Media Examiner is an excellent step-by-step for the FBML beginner and explains in detail how to create fans-only content on your Facebook Custom Tab

Read the full article

Track Your Website Visitors and Their Behaviors in Real-time

A real-time analytics, heatmap and alert system that overlays all the data on the user’s website – so they never have to log in to another site.

Name: SeeVolution

SeeVolution makes it easy to visualize how visitors are using and interacting with your website. SeeVolution also offers real-time traffic and analytics information that you can view as an overlay on your live website.

SeeVolution has just entered beta and the service is free for up to five different domains. After signing up for the service, you enter in the URL of a site you want to monitor and SeeVolution provides you with a few lines of JavaScript to put on any pages you want to monitor. If you want to track your entire site, just insert the code into the footer section of your website or template.

Read the full story here

HOW TO: Run Your Business Online with $10 and a Google Account

Online infrastructure for your small business doesn’t have to be complicated or expensive. By leveraging many of the free and inexpensive products offered by Google, you can create a website, a domain-branded e-mail system, and a document collaboration platform, all unified under one master login and password.

Follow the steps below, and you’ll be on your way to a customizable and scalable business infrastructure:

HOW TO: Run Your Business Online with $10 and a Google Account

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

How do PageRank updates work?