10 Steps to Optimizing Copy and Content

When evaluating and improving any type of content or copy, there is a quick 10-step process you can use.

1. Headlines. Why are headlines first? They are the critical attention-getters that allow your visitor to determine if the page is relevant to her needs in just a few seconds. Readers of your pages scan the headlines and sub-headlines (headers and sub-headers) to grok the content on a page and decide if they want to read more of your copy. Headlines aid in the visual task of scanning and skimming, which helps your visitors organize the information you present. Worded appropriately, they encourage your visitors to go deeper into your persuasive copy. David Ogilvy would say, 'If you haven't done some selling in your headline, you have wasted 80 percent of your client's money.'

Read more: 10 Steps to Optimizing Copy and Content | ClickZ

10 Killer Facebook Page Creation Tools

Facebook page management tools help businesses improve their social media presence. Check out these ten companies, from a huge category of providers, that can help your brand build a more enticing page on the social network. From small biz to large brand, the options are pretty slick: 10 Killer Facebook Page Creation Tools

10 Online Tools and Tips for the Budding Entrepreneur

Budding business owners should go virtual wherever and whenever possible. In a fledgling startup, the last thing you need to worry about is excessive infrastructure or expensive overhead. It’s already a difficult enough task to generate income and garner clients. Why spend that precious revenue on something as useless as an office space?

Your ego might try to get the best of you, telling you that your business needs that fancy schmancy corner office with a city view. But unless your ego has a few hundred thousand dollars to cough up for rent and amenities, kindly tell it to shut up.

Plain and simple: The vast majority of startups — and more established businesses for that matter — don’t need a whole lot. In the last several years there have been a multitude of virtual business services that have become essential to millions of business owners. But in a world of apps and redundant SaaS, which programs and services are best for your business? A panel of successful young entrepreneurs was asked what virtual tools they use to stay lean, effective and productive. Read More: 10 Online Tools and Tips for the Budding Entrepreneur

Facebook Launches Pages Redesign

Facebook has begun rolling out a full redesign of Facebook Pages. The changes will make the Pages look and operate more like user profiles. The update not only removed tabs, but it gave page admins the ability to post and comment on other Facebook Pages through a “Login as Page” feature. Read more: Facebook Launches Pages Redesign

HOW TO: Design & Program a Facebook Landing Page for Your Business

While there are an enormous number of articles that talk vaguely about how to create a custom landing page, very few discuss the nuances of actually designing and programming one. Here we will discuss the subtleties of designing a Facebook landing page and FBML programming. To make this discussion more concrete, we’ll use the creation of our own JG Visual landing page as an example.

Read more from Mashable: HOW TO: Design & Program a Facebook Landing Page for Your Business