The Only Sure Thing in Social Media

The two most coveted currencies in social media are Twitter followers and Facebook fans. Twitter is easy: get really famous or provide informative links and grind out the tweets. Facebook is more difficult because “liking” a page has more serious consequences than “following” someone on Twitter. Specifically, when people “like” a page, they are automatically telling their friends that they like your page, and they are also increasing the volume of updates on their walls. Read more:

The Only Sure Thing in Social Media : The World :: American Express OPEN Forum

HOW TO: Add Facebook Questions To Your Brand Page

Facebook released a new version of Questions late last week and will soon begin to roll the feature out to Facebook Pages as well.

The feature can be used by brands and publishers as a new way to survey customers or crowdsource information from readers.

Page owners can ask questions with a set of possible answers, and they have the option to allow users to add additional answers for which other users can vote. The best part is users can share the questions for their friends to answer, broadening the potential exposure.

But, if you want to get your hands on the feature for your Facebook Page today, you can add it by following these simple steps: HOW TO: Add Facebook Questions To Your Brand Page

HelloFax Signs, Seals, Delivers Your Docs; No Printer or Scanner Needed

If you’ve ever had to get a signed document from Point A to a distant Point B, you know the frustration and expense of that soul-sucking task. If you’d like to accomplish it without so much as printing a page, let alone running a dozen errands or trying to email an enormous PDF, HelloFax is your killer app.

Sending documents to fax numbers isn’t a big challenge these days — and that’s not HelloFax’s focus. There are dozens of that let you send faxes online, such as eFax and Fax.com.

But there’s one major sticking point when it comes to contracts, NDAs, permission slips and similar documents: your signature. How does the average Joe or Jane manage to actually sign the digital documents before sending them?

Enter HelloFax, which digitizes the signing process. This removes the need to print out, sign, scan-in and send.

Read More: HelloFax Signs, Seals, Delivers Your Docs; No Printer or Scanner Needed

10 Tips for Posting on Your Brand's Facebook Page

Once your brand is on Facebook, the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and truly participate. We also forget about EdgeRank — Facebook’s News Feed algorithm that helps display “relevant” stories. The News Feed only displays a small subset of stories generated by the friends and brands users engage with the most. The more popular your story, the more likely it is to show up in people’s News Feed. News Feed optimization becomes as important as your content strategy. Read more:

10 Tips for Posting on Your Brand's Facebook Page

3 Tools to Create New Facebook iFrame Pages

e March 10 was a big day for Facebook Page owners. On that day, Facebook upgraded Pages to a new layout and removed FBML — Facebook Markup Language — as the custom-tab-creation code, replacing it with iframes. The latter action spelled trouble for do-it-yourselfers because it required them to learn how to create Facebook apps, which are required for iframes.

Read More: 3 Tools to Create New Facebook iFrame Pages | Practical eCommerc

4 Simple Programs for Managing Employee Goals

Here are four programs that concentrate on the features small businesses need to track employee goals at a price they can afford. Read More: 4 Simple Programs for Managing Employee Goals