Infographic: Generational Media Usage by Time of Day

A new study by Magid Generational Strategies breaks down who's using what media at what time of day. Check out the media usage by generation and day-part:


Created by: MBA Online

11 Freelancer and Virtual Assistant Outsourcing Sites

Ever since Tim Ferriss wrote The Four Hour Workweek, the small business owner market has been aware of outsourcing and its benefits. Find a virtual assistant or contractor of just about any flavor and your work life will be easier.

That’s the promise. The reality is a little different. Sometimes it takes a while to find the right person (as in regular employment), and it often takes more management than you expect, especially when the person is working from a remote location. However, I have used several of these services as a business owner and can attest to their value.

If you know you need help in marketing, in technology (think programming) or with administrative issues, but really don’t know how to get help, this review is for you. It is for small business owners that want to find contractors, not employees, who can work locally or remotely to get the job done.

For many jobs, you need a full-time employee, but for some projects and tasks you can get work done faster and more cost-effectively with an independent contractor. Each of these services offers a way to get a job done through a contract, and they often offer 1099 tax services, too. Unless otherwise noted, none of these sites charge a fee to list a job or project opportunity or to look for a freelancer.
Read More By TJ McCue : 11 Freelancer and Virtual Assistant Outsourcing Sites

17 Things Marketers Should Delete From Their Facebook Strategy NOW

Now with over 750 million members, there's no doubt that Facebook should be a part of your business' social media marketing strategy. At this point, it's almost insane to think that your own prospects and customers aren't on Facebook, which is why many businesses are realizing they need to create an engaging and valuable Facebook presence for their fans that also serves as a viable channel for generating traffic and leads for their business.

But for every business that understands it needs a Facebook strategy, there are just as many businesses that are executing their strategy incorrectly. To make sure you're not falling into bad Facebook marketing practices, below is our definitive list of things businesses should delete from their Facebook strategy...immediately.

What to Axe From Your Facebook Marketing Strategy: 17 Things Marketers Should Delete From Their Facebook Strategy NOW

Posted by Pamela Vaughan

Fri, Aug 26, 2011 @ 10:59 AM

Managing an Online Reputation

Your customers are talking about you — and the whole world is listening.Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance.
How do you manage your reputation when everybody is a critic?

For some business owners, this is a terrifying prospect that seems more like mob rule than the wisdom of crowds. Negative reviews can hang an albatross around your neck if they appear prominently in search results. Happily, there is a big upside: referrals from happy clients are traditionally the best source of new business — and online forums are powerful word-of-mouth. The review process has been democratized.

But managing your online reputation requires a whole new skill set, including monitoring the online conversation and engaging with customers and the tech-savvy to promote yourself in the best channels. These skills are becoming essential for mainstream businesses. According to a survey by the Opinion Research Corporation, 84 percent of Americans say online reviews influence their purchasing decisions.

Read more By KERMIT PATTISON, New York Times

Quick Tips:

• Set up automatic alerts to notify you when your business is mentioned in a review or blog.
• Local search sites are the new Yellow Pages -- make sure your business is listed. The more complete your listing, the more likely you are to get good search results.
• Respond to reviews to show readers that you are listening and that you care about customer service.
• Online reviews are a gold mine of business intelligence. Analyze metrics to get a better sense of your customer demographics.
• Don’t write false reviews to puff your business or trash a competitor. You can severely damage your reputation...and look really silly.

Suggested Reading:

• Tips from Yelp on responding to positive or negative reviews.
• A guide to Web tools to track your online reputation.