According to eMarketer, after a 3.4 percent dip in spending in 2009, online ad revenue in 2010 will jump 10.8 percent to $25.1 billion. The following year looks nearly as strong, as the researcher is predicting growth of 8.4 percent, bringing total spending to $27.2 billion. That won’t hold true for media in general, says Geoff Ramsey, CEO of eMarketer, meaning that digital dollars are likely to grow at the expense of other sectors like TV and print.
Similarly, PricewaterhouseCoopers is forecasting 9.8 percent growth in spending on the Internet, with revenue netting out at $25.2 billion. “We’re still very keen on our numbers,” says PwC partner Russ Sapienza.
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Media Outlook 2011: Digital
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