18 Super Easy, Highly Effective Tips to Grow your Fans via Facebook Ads

Unless you have a large existing fan base or newsletter base, the best way to grow your fans is via Facebook Ads coupled with a promotion (e.g. contest or coupon). In fact, the #1 way that Facebook users find out about fan pages is via Facebook advertising so it is extremely important to your overall social media success that you know how to run Facebook ads effectively. Simple things like the image you choose or the title you use can make the difference between success and failure when it comes to advertising. We’ve compiled a list of practical, easy-to-implement and highly effective tips to help you maximize the performance of your Facebook ads. Read more:18 Super Easy, Highly Effective Tips to Grow your Fans via Facebook Ads « Wildfire Social Media Marketing Blog

What's Working at Twitter and What Isn't

Ad Age editor Abbey Klaassen sat down with new Twitter CEO Dick Costolo during the IAB's Mixx Conference at Advertising Week to talk about what's working, what isn't and what's ahead for the fast-growing micro-blog service.

Media Outlook 2011: Digital

According to eMarketer, after a 3.4 percent dip in spending in 2009, online ad revenue in 2010 will jump 10.8 percent to $25.1 billion. The following year looks nearly as strong, as the researcher is predicting growth of 8.4 percent, bringing total spending to $27.2 billion. That won’t hold true for media in general, says Geoff Ramsey, CEO of eMarketer, meaning that digital dollars are likely to grow at the expense of other sectors like TV and print.

Similarly, PricewaterhouseCoopers is forecasting 9.8 percent growth in spending on the Internet, with revenue netting out at $25.2 billion. “We’re still very keen on our numbers,” says PwC partner Russ Sapienza.

Read more: Media Outlook 2011: Digital

The Value of a Liker | Facebook

"Who are “likers”? People who click the Facebook Like button are more engaged, active and connected than the average Facebook user. The average “liker” has 2.4x the amount of friends than that of a typical Facebook user. They are also more interested in exploring content they discover on Facebook -- they click on 5.3x more links to external sites than the typical Facebook user.
As publishers work to identify the best ways to reach a younger, “always on” audience, we’ve found that the average “liker” on a news site is 34, compared to the median age of a newspaper subscriber which is approximately 54 years old, as reported by the Newspaper Association of America.

What are the best ways to reach these people?

1. Implement social plugins, beginning with the Like button. When a person clicks Like, it (1) publishes a story to their friends with a link back to your site, (2) adds the article to the reader’s profile, and (3) makes the article discoverable through search on Facebook.
2. Optimize your Like button. By showing friends’ faces and placing the button near engaging content (but avoiding visual clutter with plenty of white space), clickthrough rates improve by 3-5x.
3. Publish back. Publishing engaging stories or status updates (things that are emotional, provocative, related to sporting events or even simple questions) increase on-Page engagement by 1.3-3x
4. Integrate the Activity Feed or Recommendations plugins. Highlighting most popular content on your site leads people to view more articles. Those who click on the Activity Feed plugin in particular generate 4x as many page views as the average media site viewer. Place it above the fold on your home page and at the bottom of each article for maximum engagement
5. Use the Live Stream to engage users during live events. The live stream box can serve as a way to reach your audience, facilitate sharing of your content, and get them involved in what you’re streaming, be it an interview, conference, or other type of event. This week we released new updates to the live stream.

Read more: The Value of a Liker | Facebook:

25 Tips for Killer Facebook Marketing

Getting your brand a Facebook page is like getting a shop at the prime location of the newest mall in town. Footfalls come in automatically without making much of an effort. People of all age groups, ethnicities, income groups, etc are on Facebook. So are their friends, family and acquaintances.

The chances of your marketing campaign going viral and gaining a word of mouth momentum are immense with this mammoth audience. At the same time, even a small slip will derail the campaign and people notice that too. So what are the right ways and key steps that make a marketing campaign on Facebook a success? Read more:

25 Tips for Killer Facebook Marketing

Find the Best Fall Travel Deals on the Social Web

The sweet memories of summer vacation may be fading, but that doesn’t mean travel season has to end too. In fact, fall is one of the best times to travel, as many airlines and hotels try to fill their books between the summer and winter vacation seasons.


But, with rates falling faster than the autumn leaves, how do you hone in on the hottest deals happening right now? Fortunately, there are plenty of ways the social web can help you save money on major travel expenses like airfare, lodging and car rentals.

HOW TO: Find the Best Fall Travel Deals on the Social Web

How To Create A Facebook Page Reveal Tab

Want to increase the number of fans you get each day? One way to improve your conversion of new visitors into fans is by adding a reveal tab. Learn how to actually create the reveal tab. This tutorial will effectively walk you through the process of creating a reveal tab in order to increase the conversion of new visitors into fans.

How To Create A Facebook Page Reveal Tab