Today’s reality is that your business needs to be on social media, but the mere existence of your business on sites like Facebook (Facebook) and Twitter (Twitter) doesn’t guarantee a single sale, or even a single referral. In order for businesses to succeed in the social media space, they need to be properly educated on what works and what doesn’t. More importantly, business owners need to have realistic goals about what they’ll get out of social media.
Read more: HOW TO: Get the Most From a Small Business Social Media Presence
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