Small businesses face a multitude of challenges daily; servicing customers, generating sales, meeting payroll, and in effect doing what they 'do' for a living. Basically, they've got there hand in everything and this rarely allows for deep specialization in any one specific facet of their business. Local businesses do not have the time required to research keywords, monitor results, and modify bids and ad creative along with all the additional complexity that is associated with SEM.
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Obviously, local SEO is all time effective plan to increase the business locally and it is too effective to build local SEM.
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