New Estimate: Facebook Books $1.86B in 2010 Advertising; Muscles In on Google Turf

It turns out Facebook is a lot like Google after all.

As the social network steams past 650 million global users, its business is looking more like Google's in that the majority of its ad sales now come from small- and medium-size companies that make use of its self-serve ad system, a model that turned Google into a $200 billion behemoth during the past decade.

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New Estimate: Facebook Books $1.86B in 2010 Advertising; Muscles In on Google Turf

HOW TO: Create a World-Class Online Community for Your Business

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. The report is primarily based on their own insights, research by industry analysis and the results of an informal survey they conducted. According to their research, here are nine steps businesses must take in order to make their online communities world-class. Read more: HOW TO: Create a World-Class Online Community for Your Business

iPad Guide: 25+ Essential Resources for Your Apple Tablet

If you grabbed an iPad earlier this year, or if you got one over the holidays, then Mashable has a treat for you with a roundup of more than 25 iPad-related resources: iPad Guide: 25+ Essential Resources for Your Apple Tablet

3 Tools Realtors Can Use to Increase Sales on the Web

Realtors are passionate people, especially about their relationship with customers. One of the ways that they connect with these customers today is through the use of social media, and the methods for doing so are, themselves, becoming much more varied and sophisticated.

Realtors are also dealing with much more savvy customers. Today, customers want to buy a house or refer a real estate agent to a friend on Twitter, Facebook and other platforms, and agents know they need to be there to provide an open door to customers and provide an authentic, unique experience along the way.

If you’re reading this, you’re likely already familiar with social media 101. So, what are some of the ways you can increase home sales with the latest tools? And, how can you reinvent the home buying experience in clever, innovative ways? Here are three recommendations and accompanying tools that will not only increase sales, but will enhance the overall customer experience and set you apart from the competition. Read More: 3 Tools Realtors Can Use to Increase Sales on the Web: