It turns out Facebook is a lot like Google after all.
As the social network steams past 650 million global users, its business is looking more like Google's in that the majority of its ad sales now come from small- and medium-size companies that make use of its self-serve ad system, a model that turned Google into a $200 billion behemoth during the past decade.
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New Estimate: Facebook Books $1.86B in 2010 Advertising; Muscles In on Google Turf
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